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Search and Groom, Nigeria. Homeless world cup´s Players. In 2003 Search and Groom got the ball rolling in Ajegunle, a suburb of Lagos characterised by rampant crime and suffocating poverty. Through its commitment to football and education, the organisation provided hope to the neighbourhood's young residents, building their confidence and awareness and providing structure to their lives. Since then, Search and Groom has spread to three other neighbourhoods in Lagos.